Peter Yealands recognised with Lifetime Achievement Award

Yealands Wine Group Founder and Principal, Peter Yealands, has been recognised with a Lifetime Achievement Award at The Drinks Business Green Awards 2016 for his continued innovation and commitment to sustainable practices.  His company, Yealands Wine Group (Yealands), on the same night received a Renewable Energy Implementation runner-up award for the installation of the largest solar array in New Zealand on their winery roof.

The Drinks Business Lifetime Achievement Award looks for an individual who has “excelled throughout their career in furthering environmental, sustainable or ethical practices in the drinks industry to the benefit and education of others.”

Peter Yealands is the first New Zealander to have won this prestigious award since its inception in 2010, with previous winners hailing from South Africa, Spain, France and the U.S.A.  It’s a great achievement to put such a young wine-producing company so firmly on the map through his uncompromising passion for sustainable winemaking practices.  His motto to “Think Boldly, Tread Lightly and Never Say It Can’t Be Done” speaks volumes for his approach to his career, forever the innovator and forever dedicated to doing things differently with as little impact on the land as possible.  

Of Peter’s Lifetime Achievement Award, Patrick Schmitt MW, Editor-in-Chief of The Drink Business said, “We’re delighted to have had the opportunity to award The Drinks Business Lifetime Achievement Award to Peter Yealands this year.  He has truly excelled throughout his career implementing many wonderful sustainable initiatives and furthering environmental and sustainable practices in the wine industry.”